A festival in student rooms, co-initiated by Vivienne. The first edition drew some 500 people to 17 locations, announced by a sock knitted from 2,000 socks.
As one of the initiators behind Stukafest Leiden, the Dutch student room festival, I helped shape a format that brought performance into intimate and unexpected spaces, creating a direct connection between artists and audiences. The first edition drew around 500 people across 17 locations and featured music, poetry, dance, and theater. To introduce the festival to the student community, we collaborated with a visual artist to create what was believed to be the largest sock ever made, using 2,000 socks collected from fraternities and student houses. The campaign generated national publicity and gave the festival a memorable public identity from the start. This project strengthened my approach to concept development, programming, partnership-building, and translating artistic ideas into a public event structure.