The launch of Moooi’s ten-foot Monster Table: an edible installation, live music and a costumed performance, with guest musician Mariel Roberts. Vivienne created the sonic world, costumes and masks.
For the launch of Moooi’s new Monster Table, Vervool was invited to create a bespoke performance that brought the product and its story to life. Moooi’s starting point was a narrative: the monsters had celebrated through the night and disappeared, leaving only traces of the party behind. Vervool translated that idea into a multisensory product presentation, combining edible installation, live music, costume design, and performance. Ted Steinebach transformed the 10-foot Monster Table into an edible landscape of chocolate, rose water, smoked persimmon, flowers, spices, gold, and silver. Vivienne Aerts created the musical world with cellist Mariel Roberts, blending voice, cello, electronics, and effects, and designed costumes and masks that reflected Moooi’s bold visual language.
The result was more than a product reveal: guests could see, hear, and taste the world of Moooi. A new table became the center of a story, a performance, and a shared memory.